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The Play Belt: New from Volkswagen’s Fun Theory
Last month, we at Volkswagen of South Charlotte introduced you to an initiative called The Fun Theory that Volkswagen launched back in 2009. The initiative was designed as experiment to see if "something as simple as fun is the easiest way to change people's behavior for the better." To test the theory, Volkswagen set up scenarios that made things like recycling and taking the stairs instead of the elevator fun. They placed hidden cameras around those scenarios to see the results. Last time we showed you an example where a staircase was transformed into a piano that made music and lit up as people walked up and down.
This month Volkswagen of South Charlotte has a second example: "the play belt." Here to try to encourage people to use seat belts, the inventor made buckling up a game. This idea is currently being tested in Sweden and could be implemented on a much wide scale in the future!
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